By now just about everyone knows that you can only get some of the most popular sports packages — like Direct TV NFL Sunday Ticket — on satellite TV. In fact, that package is of course only available on Direct TV. But it doesn’t stop there, and I just can’t understand what this thing is that most of the big cable companies have against the sports leagues.
If you remember back in the spring, we were very close to seeing Direct TV get exclusive rights to carry MLB’s Extra Innings package as well, until a last minute deal saved the package for most digital cable subscribers. But now there’s a fight brewing over carrying the NFL Network, and fans of the Big 10 can only get those games on satellite because the big cable companies won’t carry the package.
Now I don’t want to get all preachy on this, but what the hell? Why have the satellite companies — Dish Network and Direct TV — embraced sports fans while cable companies just keep fighting tooth and nail over every last penny that’s required to show the games people want to see. It doesn’t make any sense to me, especially when you consider that satellite prices are lower than cable, and people are jumping the cable ship all the time for the greener pastures that satellite offers.
Wake up cable.
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