Okay, so by now you may be getting tired of this story. But I still think we need to keep asking why the cable companies continue — and I mean time and time again — to put their customers’ interests behind their own ego.
I just read a great story over on Tradingmarkets.com that highlights the problem. It tells the story of a Green Bay Packers fan who, thanks to the bizarre territorial blackout rules and the cable company’s even more bizarre refusal to carry the NFL Network, is basically forbidden from watching tonight’s big match up between the Packers and Cowboys.
As this cable customer says, he’s paying over $700 for a cable subscription every year. The least he should get out of that is the right to watch a single Thursday night football game. I couldn’t agree more.
Look, here’s the bottom line. I’ve said this before and I’ll continue saying it until things change — the cable industry just doesn’t get it. Their constant bickering with sports leagues and baseless attacks against satellite TV are just plain stupid. Improve your product, cut your price, and maybe people won’t be hitting you so hard. Watch what Dish Network and Direct TV do. And instead of trying to knock them down a peg, try emulating how they treat their customers. It’s much more constructive.
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